Rumors

Shares of apparel brands Nike, On Holding and Under Armour all plunged at the start of trading in New York Thursday as traders rushed to adjust to worldwide tariffs imposed by President Donald Trump. Nike fell 14%, sneaker maker On surrendered 16% and Under Armour plunged 20%.

Sportico

Williams implements Curry’s strategic vision and goals, budget approvals, departmental project management, team building and corporate culture development. She also drives company growth and performance while reflecting the values and goals defined by Curry. She acts as his non-NBA agent and prioritizes key business opportunities and creative endeavors that evolve Thirty Ink. She also has her eye on long-term strategy and maintains their business relationships with Under Armour’s Curry Brand, JPMorgan Chase, Rakuten, Callaway and more. As part of Curry’s Unanimous Media arm, she also served as executive producer on Max’s About Last Night, as well as Apple TV+’s sports documentary Stephen Curry: Underrated. “She is the point person to make sure the integrity of deal structure is aligned with our mission,” Curry said. “She manages our whole team, manages my schedule, is the point person on making sure I’m represented well in every conversation, every meeting. “And obviously, my direct kind of point of contact on all things business, strategy planning or decision making. So, she’s got a big role. It’s grown tremendously over the last three years and I’m sure it’ll continue to evolve.”

Andscape

Once TNT agreed to televise more than 45 games on TNT, truTV and Max, all in prime time, for $100 million over six years (with a three-year out), the league was solid oak. A $7 million seed round turned into a $28 million Series A, with A-list investors such as Carmelo Anthony, Michael Phelps, Giannis Antetokounmpo and Marc Lasry. Ally (which will have its logo on the front of all jerseys) was joined by partners such as Ticketmaster, Miller Lite and Under Armour.

Sports Business Journal

A group of the top women’s basketball players in the world will debut the Unrivaled basketball league next month. When they do so, they’ll be wearing uniforms provided by Under Armour. The Baltimore-based sportswear brand agreed to a “multiyear partnership” with Unrivaled, a 3-on-3 league played on a compressed court. The league will begin play Jan. 17 in Miami, with games airing on TNT.

The Baltimore Banner

Nick DePaula: OFFICIAL: OKC Thunder wing @Aaron_Wiggins_ has signed a multi-year shoe deal with Under Armour. 📄✍️ A key part of the deal, Wiggins will launch his own grassroots team on the brand’s UAA circuit — A Wigg Elite — based in his home state of North Carolina.

x.com

Sean Cunningham: De’Aaron Fox fields questions about the addition of DeMar DeRozan, his signature shoe with Under Armour, his trip to China with Stephen Curry and the talent surrounding his Sacramento Kings. pic.x.com/WchMCWVFYj

Twitter

As Clark was cooling off from that 49-point performance, her agents were turning up the temperature on the shoe-company reps. They informed the brands courting her—which included Nike, Adidas, Under Armour and Puma—that winning her commitment would take a historic offer: $3 million a year at the very minimum. Some of the brand reps were shocked by the number. It was a huge sum for a women’s basketball player, few of whom ever receive deals worth more than six figures.

Wall Street Journal

According to The Athletic’s Shams Charnia, Under Armour reportedly made a strong push, even involving Golden State Warriors star Stephen Curry in its pitch. “Stephen Curry was involved in the Under Armour pitch, which is notable,” Charnia said. “He has Curry Brand with Under Armour. He was involved with that pitch. Him and Caitlin Clark, I think, are beginning to build a relationship, but she’s not signing there. And she will soon be official with Nike.”

Awful Announcing

Clark is expected to receive a signature Nike shoe as well, those sources said. Under Armour and Adidas also made sizable offers to Clark, two industry sources said.

The Athletic

Sean Cunningham: Kings head coach Mike Brown looks ahead to tonight's home opener vs. Warriors, talks about Golden State's addition of Chris Paul, the expectations on Sacramento & why he commends De'Aaron Fox signing with Stephen Curry's signature sneaker brand with Under Armour. pic.twitter.com/NySywhkKdm

Twitter

One of the top sneaker free agents on the market is officially off the board, as the multiyear footwear and apparel endorsement deal between Sacramento Kings star De’Aaron Fox and Curry Brand will forge a bridge between the current and future of the NBA’s point guard position. “I couldn’t think of a better athlete and person to join the Curry Brand team,” said Stephen Curry, President of Curry Brand, the point guard’s footwear and apparel subsidiary within Under Armour.

boardroom.tv

After the Fox and Curry Brand teams initially met during NBA All-Star Weekend in February, ongoing conversations through the spring led to a meeting in California in July, where the partnership was fully mapped out and landed. The following day, Fox and Curry took part in a photoshoot together. During the shoot, initial design brainstorm sessions and ideation work began, focused on creating player exclusive footwear colorways for Fox’s upcoming season. The starting points of designing the eventual Fox signature shoe also got underway, with Fox directly suggesting design details and key features he is looking to see on his debut shoe. The “long form” contract was finalized and signed by Fox on September 12th, weeks before training camp began.

boardroom.tv

Stephen Curry: SPLASH!!!! The mission continues.…from 2020 when we launched, to this right here! Another step towards Changing the Game for Good! Welcome to the Curry Brand fam @swipathefox 🤝 Let’s get it! pic.twitter.com/5yZxY43vM0

Twitter

Indiana Pacers rookie forward Jarace Walker is officially with Under Armour. The 2023 lottery pick is joining a group of NBA players including two-time NBA MVP Stephen Curry by becoming an Under Armour athlete. "It means the world, honestly," Walker said of joining Under Armour in an exclusive interview. "Just being from that city, the headquarters being in that city, and then I was always with the Baltimore team until college really. Played AAU [in the] Under Armour circuit, went to IMG academy, an Under Armour school... It just felt like the right thing to do."

Sports Illustrated