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Nick DePaula: Nike on re-signing Wemby: “We are proud to continue supporting Victor Wembanyama’s journey with Nike. As one of the most unique and influential athletes in the world, Victor is a generational talent who continues to inspire the games next generation. We are excited about all that we’ve built together and look forward to more wins ahead.”
Shams Charania: San Antonio's Victor Wembanyama has signed a new long-term contract extension with Nike -- including a new signature shoe line, per sources. After 3 NBA seasons, Wembanyama has run to the Finals, MVP finalist season, Defensive Player of the Year, max deal and a signature shoe.
Nick DePaula: BREAKING: Spurs star Victor Wembanyama has landed a long-term shoe deal extension with Nike. 📄✍️ The Wemby 1 is on the way … and a new signature logo:
Nick DePaula: Ja Morant is expanding his Nike signature series — launching the “Twelve Time” sneaker in September for just $90. “Growing up, not everybody could always get the top shoe,” said @JaMorant . "So making something at a lower price point was important. I want more kids to be able to wear my stuff, hoop in it, feel like they part of it.”
Nick DePaula: Kyrie Irving debuted a new “KAIBRID” prototype sample at his Uncle Drew Circuit tournament today — a hybrid design blending details from his first three ANTA KAI signature shoes together. What colorways would you want to see come to life on a future KAIBRID pair?
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Nike offered AJ Dybantsa his first sneaker deal at age 16, and he said yes (even though his friend Shaquille O’Neal wanted him at Reebok) because “Nike’s the best marketing sports brand out there. So when they offered me, that was like a no brainer. Being in the same conversation as LeBron, Kobe, Kevin Durant, Devin Booker. Like I said, kind of a no-brainer.” Nike wanted to know all about him. He told them the taxi driver story, told them he was Starboy, told him he already had his own logo, too. “We had our logo and Nike wanted to add something different,” his father Ace said. “I told them you can tweak it all you want, but we own it. So they offered AJ several logos, and he made it clear ‘I want a star on my logo.’ Because when he signs, he signs the ”A" in AJ, with a star. So they came up with that and he was happy.”
Nick DePaula: BREAKING: #2 Draft pick Darryn Peterson has signed a massive long-term deal with Adidas to headline the next generation of the brand. 📄✍️ The total value commitment makes the explosive wing scorer’s Adidas contract a Top 5 richest rookie shoe deal in NBA history, per sources.
Nick DePaula: AJ Dybantsa is the #1 pick. AJ originally signed a NIL shoe deal with Nike in early 2024, and is now on a new multi-year extension as he begins his NBA career. Deal will include featuring AJ across upcoming GT models and already includes his own Player Exclusive logo.
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Nick DePaula: Kyrie Irving is kicking off his latest ANTA Tour this week — with a World Tour summer schedule featuring cities throughout Asia and in the US. The Las Vegas and New Jersey dates in July will also include Irving’s “Uncle Drew Circuit” youth basketball tournament games.
Kyrie Irving and ANTA will launch a 2026 world tour beginning June 22 in Shanghai, with stops across China, Indonesia, and the United States, the brand announced Thursday. The tour, branded “The Return,” will move through Shanghai, Chengdu, Shenzhen, Jakarta, Las Vegas, New Jersey, and Macau between June 22 and October. It is Irving’s third major tour for the brand, where he serves as ANTA Basketball’s chief creative officer.
Justin Martinez: A statement from Nike: “We are thrilled to welcome Shai Gilgeous-Alexander to the Nike Basketball signature family. Coming after back-to-back MVP seasons, we are excited to build on Shai’s incredible impact with Converse as one of the most creative leaders in the game.”
Nick DePaula: CONFIRMED: Nike has officially added Shai Gilgeous-Alexander as a Signature Swoosh athlete. “Coming after back-to-back MVP seasons, we are excited to build on Shai's incredible impact with Converse as one of the most creative leaders in the game.”
