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San Antonio’s recent thrilling Spurs playoff run delivered an estimated $36.2 million in economic impact from game ticket sales and visitor spending on hotels, food and transportation, according to Visit San Antonio. The tourism agency said the estimate also includes a boost to San Antonio businesses and media exposure from national and international television outlets.

Visit San Antonio broke down the projected impact by playoff round, putting the first two rounds at $3.5 million each, the Western Conference finals at nearly $6.8 million, and the NBA Finals — with the study projected for a seven-game series — at about $22 million. San Antonio hotels and tourism saw a significant surge of business from New York Knicks fans who traveled to watch Game 1, Game 2 and Game 5 at the Frost Bank Center.
Real Madrid is poised to solidify its commitment to Euroleague Basketball as the organization prepares a transition from licensed clubs into permanent franchises, a strategic process the Spanish giant itself actively proposed and pushed to expedite. According to Eurohoops sources, failure to execute this 10-year agreement—the only offer available, as no one-year wildcard will be granted—would forfeit a €30 million share generated by expansion fees, costing the club its zero-cost franchise spot. While the Spanish giant retains the legal right to sign until the eleventh hour on June 30th, rejection carries severe consequences. If Los Blancos refuse the terms, they might compete in the Basketball Champions League for one season before the anticipated launch of NBA Europe at the top of the 2027–28 club schedule, absorbing a financial blow.

Estonian businessman Taavet Hinrikus is among the new owners of the NBA's Portland Trail Blazers after a group of investors acquired a majority stake in a $4.25 billion deal. Hinrikus invested in the team through his firm Skaala Investments, in which fellow Estonian businessman Sten Tamkivi holds a 3-percent stake, business paper Äripäev writes. "Being among the owners of the Portland Trail Blazers is an important milestone and a huge honor for us," Hinrikus said. "We have always invested where we see long-term value and strong teams — both in business and now in sports."

Last week, the Professional Women's Football League (LPFF) informed its member clubs that they had received a proposal from a business group interested in the commercial exploitation of a competition that was launched with 40 million of public money , but has not yet managed to become economically sustainable. The most striking and newsworthy aspect is that this business group is led by Pau Gasol . The former basketball player and one of the most decorated Spanish athletes in history now wants to "work for equal opportunities and the creation of new resources and tools for athletes, as well as improve the sector for fans."
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According to Liga F , Pau Gasol has a personal interest in meeting with all the clubs, in order to get to know them and share with them the vision and motivation that led him to present his proposal. The Catalan player spoke out after the latest signing of the Women's Football Collective Bargaining Agreement . "I celebrate this great step for women's sport and equality. Improvements such as maternity leave, work-life balance, mental health, scholarships, and entrepreneurship mark an essential advance. Congratulations to those who made it possible!" he wrote on his X account.
It’s been a wild weekend if you live in NYC. The Knicks won the NBA Finals in five games, the Puerto Rican Day Parade took over the city, and the hangover from the celebrations around the 53-year championship drought being snapped for the Knickerbockers is far from over. The reason the Knicks were able to close out the series as quickly as they did was OG Anunoby, whose last-second tip-in to take the lead in Game 4 sent them to San Antonio up 3-1. His performance in the playoffs may have just been the tipping point for him to get his own signature sneaker with Skechers, as brand president Michael Greenberg has confirmed OG’s shoe is in the works. “Skechers Basketball has been on the court for three seasons with a roster of players in the league – including superstar OG Anunoby,” said Michael Greenberg, president of Skechers.

Madison Square Garden Sports — the James Dolan-run company that also owns the NHL’s New York Rangers — notched a record high of $390.12 a share on Thursday, the day after the Knicks clinched a 105-95 Game 1 victory over the San Antonio Spurs. Shares in MSGS soared 1.4% Monday to hit a fresh intraday high of $391.79, ahead of Game 3. The stock has rallied 103% over the last year, giving the sports conglomerate a $9.3 billion market cap.

LeBron James: Ya Think?!?! 🤦🏾♂️ Daniel Roberts: AI is hastening the spread of fake news slop, and it's particularly bad in the sports category for reasons @EllynBriggs @FOS enumerates. Athletes having to set the record straight on a daily basis now due to viral fake quotes and misinfo.

Disney Advertising has sold out of inventory on the NBA Finals through the first four games, with a number of brands motivated by the unusual elements in this year’s title matchup.
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Disney reps declined to comment on ad pricing but said most of the 62 returning advertisers increased their budgets over last year’s level. There are 26 new advertisers this year. Inventory through four games is the only available measure at this point.

The Dallas Mavericks are in need of a new jersey patch sponsor. The franchise’s longtime partnership with Chime has ended after seven years, a team spokesperson confirmed Friday. The team celebrated the end of the sponsorship with the popular financial services company with a tribute video on social media.

“Seven years of Mavs x Chime. An unforgettable run defined by positive impact for fans and local communities, rooted in financial empowerment,” the Mavericks said in a post on X. “Together, @Chime and @dallasmavs built something that really mattered. "As we turn the page, we're grateful for everything we accomplished together and will be cheering each other on for years to come! 💚💙”

Before Wembanyama made the NBA, he was turning down marketing deals in the millions from beverage companies and living off his approximately $150,000 salary with his French club. Sodas, skin care, you name it. They all wanted him, but he declined. “We’re not gonna mix his image with sodas like Coca-Cola,” Medjana said. “They all want him, but Victor will never sell soda. Because he doesn’t want to kill the kids.”