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Disney and Fubo announced the closing of their deal merging Hulu + Live TV operations with Fubo, with Disney owning a 70% stake in the new company. The newly combined Fubo and Hulu + Live TV business creates the second largest virtual pay-TV provider in the U.S., with nearly 6 million subscribers in North America. That trails only Google’s YouTube TV, estimated to have more than 10 million paying subs, which is currently involved in a carriage-renewal fight with Disney.
In addition to the NBA App, NBA.com and team apps and websites, Tap to Watch will provide access to game telecasts through national and local media partners and via other NBA partners such as Google, Meta, X, Snap, Reddit, Roku, Dapper Labs and more. Further integrations with FanDuel, Fanatics and Yahoo Sports, as well as other digital and connected TV partners, will roll out during the season.
Yet according to Grady Burnett, a former Google and Facebook executive who is the co-founder of this venture that’s known as Project B, a women’s league is still being built and a men’s league could still be created as well. As Burnett told The Athletic, Project B is set to begin with the women’s basketball league, in large part, because of the immense growth and interest in the sport. It will feature six teams of 11 players each that play seven two-week tournaments in cities across Asia, Europe and the Americas, and is already two years in the making. Burnett believes it can be a multi-billion dollar business.
Warriors G Steph Curry has signed a long-term partnership with Google. Terms were not disclosed. Through the deal, Curry will become a “Performance Advisor” on Google Health products, including Google’s new “personal health coach”; adopt Google’s Pixel suite (phone, watch, earbuds) for communication purposes; and use Google Cloud AI services to aid in his basketball training and business dealings.
A recent email regarding Ken Belson’s upcoming book — EVERY DAY IS SUNDAY: How Jerry Jones, Robert Kraft, and Roger Goodell Turned the NFL into a Cultural & Economic Juggernaut — shares a quote Commissioner Roger Goodell private made in the aftermath of Super Bowl LVIII in Las Vegas. “We’re not competing with the NBA or MLB,” Goodell said. “Our competitors are Apple and Google.”
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NBA Communications: The NBA today announced the list of officials who have been selected to work the Conference Finals of the 2025 NBA Playoffs presented by Google.
The NBA today announced the list of officials who have been selected to work the Conference Finals of the 2025 NBA Playoffs presented by Google. pic.twitter.com/eMZ0TWStS0
— NBA Communications (@NBAPR) May 19, 2025
The team guided by David Adelman went up 2-1 in a best-of-seven series of the Western Conference Semifinals of the 2025 NBA Playoffs presented by Google. “They’re aggressive, physical, handsy, in the passing lanes. I don’t even know what they’re doing. If I did, I would not make those kinds of mistakes,” noted the Serbian superstar, “I need to figure out what they are doing.” In a rough shooting night, Jokic posted a 20-point, 16-rebound double-double alongside six assists, two blocks, and two steals over 43 minutes. “Basically, I was the worst player on the court today. But we got the win. That’s the most important,” he downplayed his contributions.
NBA: Congrats to @Al_Horford of the @celtics for moving up to 16th all-time in playoff rebounds! #NBAPlayoffs presented by Google
Congrats to @Al_Horford of the @celtics for moving up to 16th all-time in playoff rebounds! #NBAPlayoffs presented by Google pic.twitter.com/mXSVJATOwP
— NBA (@NBA) May 6, 2025
Barkley quickly doubled down, insisting, “It’s a fair question!” with a chuckle. “Not on national television!” Smith said. “Maybe under your breath. Maybe Google it.” “Not unless you know the answer,” Johnson added to dispute Barkley’s claim that it was a fair question. “You do not need to ask a question like that.” Smith could be heard saying “unfortunately…” in the background as Shaquille O’Neal interjected to say Billy Ray Bates had “passed away.”
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Following the conclusion of the 2024-25 NBA Regular Season and Toronto Raptors being knocked out of the 2025 Playoffs presented by Google, Jakob Poeltl is comfortable with team projections for the next season and excited to continue working with Darko Rajakovic. “There’s some little nuances, obviously, you pick on just from the experience, like how to handle being an NBA coach, how to deal with players,” Poeltl shared his view on adjustments made by the 46-year-old Serbian play-caller, “There’s a few situations where he’s taking a little bit step back, letting guys like myself or other guys that have more experience kind of follow their routines the way they like the way I’ve done it and knowing how to make myself successful. I think he’s found a good balance there.”
“I kind of like where we are right now. We’re competing. We’re able to score the ball. We always keep our composure no matter what time and score,” the Greek Freak commented on the current team situation, heading to the 2025 Playoffs presented by Google. “I feel like I’m having fun. If I’m having fun, I’m competing, and I’m in a good place. It doesn’t matter how many minutes I play or what’s in front of me,” he described his approach, “I just want to have fun and compete.”
NBA Communications: Cleveland clinches the No. 1 seed in the East with a win OR a Boston loss tonight. Also for tonight, Oklahoma City clinches home-court advantage throughout the #NBAPlayoffs presented by Google with a win AND a Cleveland loss.
As the NBA Cup makes its way onto the scene, one thing is clear: not all fans are feeling the excitement. We dove deep into the data from Reddit comments and Google searches to get a real sense of where the fans stand — and spoiler alert, even those who seem more interested aren't exactly hyped. Here's a breakdown of how each team's fanbase is reacting to this new addition to the NBA calendar. Our approach was straightforward — analyze fan interactions on Reddit and gather Google search data to see who’s talking about the NBA Cup. Fans were then given a score between 1 to 10, with 1 indicating low engagement and 10 representing almost total disinterest!