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From a culture perspective, having someone like Victor Wembanyama, Caitlin Clark, and Derek Rose be the cover athletes for you guys this year, just talk to me about why they kind of embodied what you guys wanted in cover athletes. Ronnie 2K: Yeah, three very prominent names in their sport, obviously three number one draft picks. Three players that speak loud on the court very bold and they mean a lot to their particular eras. It just seemed like the perfect time to kind of put that trio together. Having Caitlin as part of the introduction to Co-Ed City is really exciting and she was so overwhelmed to hear that we were doing it now. Wemby is, how he's changed the game, how he is just really at the start of the trajectory of his development and still so overwhelmingly such a force in the league has been really great. And I've gotten to know Wemby a lot more during this campaign, the mental game surrounded by the physical game and how he values 2K in that has just been really cool to see. We were out in Paris a couple weeks ago and we did the Hoop Gambit Foundations event and we partnered chess and mindfulness and being centered around 2K. And one of the things he said was, “when you're centered, you think 12 steps ahead, which is what speaks so well to how you play 2K.” And I was like, “yeah, that's exactly right.” So I think putting those, it's just a great trio. Obviously, Derrick Rose speaks for himself, the career he had and his love for the game and how he's invested into youth sports now. It's very, very cool to have those three involved.

Reporter: Your Sixers have got four guys who are rated above 90 in this year's game. Do you think it's unfair if any of the homies pick the Sixers to play with on 2K? Jaylen Brown: Do I think it's unfair? No, I don't think it's unfair because it's the reality we got. That's the upcoming season, that's what it is. I think people should just enjoy it. It's very rare to have a team constructed to the likes of which we might have this year. I think the fans should enjoy it. I'm going to enjoy it. People that play 2K should enjoy it because it won't be like that forever.
Tomer Azarly: NBA 2K announced eras in MyCareer in this year's NBA 2K27. So if you could pick one player in NBA history to go back and play with, who would it be and why? Jaylen Brown: Probably Bill Russell, just because of what he stood for off the court. And he was a winner on the court too, so that would be my choice.

Russell Westbrook may have played his final NBA game, but he still has a place in the league's most popular video game, and his new number is turning heads. Even after announcing his retirement earlier this month, Westbrook appears in NBA 2K27 as a free agent with a 79 overall rating.

Tomer Azarly: 2K announced that you can now set your MyCareer in different eras. So if you had to take yourself back to a different era of NBA basketball, which one would it be and why? Stephon Castle: Probably like the 90s era. Probably like the 90s era. Tomer Azarly: What about the 90s era do you like so much? Stephon Castle: I just think the game is so different now. So being able to see what it would have been like to see myself in those type of games, against those type of play styles, I think it would be cool to look at.
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Jorge Sierra: Only three players have a better career average rating than Luka Doncic on NBA 2K 🤯 Also: Allen Iverson might have been a bit overrated.
Only three players have a better career average rating than Luka Doncic on NBA 2K 🤯 Also: Allen Iverson might have been a bit overrated.
— HoopsHype (@hoopshypeofficial.bsky.social) 2026-08-23T18:36:43.323Z

Jaylen Brown and many others are struggling to comprehend this change. He received an 80 for 3-point shooting, 90 for mid-range, 86 for ball-handling skills, 94 for driving dunk, 85 for athleticism, 72 for strength, 79 for playmaking and 74 for defense. The 2024 NBA Finals MVP had a couple of objections. “The mid-range is probably a little low,” Brown opined. “I'm a mid-range spammer. I feel offended (smiling). I think my passing should be a lot better… 93 {overall rating} last year, so how did I go down?”

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Being on the 2K27 cover is considered a “big milestone” to him, but like the other accolades, it was anticipated. “Just like every achievement in my career, I wish it happened sooner,” he said. “It’s all happening very quick, but I am not satisfied, and I want it to happen quicker. It’s definitely a big milestone, something good. That’s done.”

Wembanyama joined a list of 2K cover athletes that also includes Michael Jordan, Shaquille O’Neal, LeBron James, Kobe Bryant, Allen Iverson and Luka Dončić. He played the game growing up with his brother and uncle in France. He fondly recalls the time EuroLeague teams were added to the game in 2K14. “I know it means a lot culturally, too,” Wembanyama said. “It’s hard to realize for me that I’m taking more and more space, more real estate in the world of basketball, in what basketball means, in professional basketball.”
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NBA 2K: She’s obsessed with the work . Caitlin Clark is your NBA 2K27 Deluxe Edition Cover Athlete.

NBA 2K: The Rose that grew from the Chicago concrete. Derrick Rose is your NBA 2K27 Ultra Edition Cover Athlete

Jaylen Clark: The another thing that we have is called an NBA licensing check. So, every time you guys play 2K, buy cards for like from Fanatics. We have a a new clothing brand for the NBPA that's coming out called Players United. Anytime you guys spend money with any people that are sponsored with the NBA, we get paid for that. So, this year the licensing check this year was $385,000. That's just for like I said 2K spending money with on cards, jerseys, like everything. So instead of like basically what the license what it does is instead of like LeBron James just making $30 million, all the players have came together and said we're going to include everybody. So everybody gets an equal share. No matter if you're the top dog on your team or you're the bottom dog, we all get the same amount of licensing checks. So that's also a big plus. (…) You have to play 21 or be active for 21 games. If you're not active for 21 games, you do not receive a licensing check. So for example, my first year in the NBA, I did not receive the licensing.