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Rumors

|Brian Roberts

Now, Comcast’s NBCUniversal wants an NBA package including playoff games for its broadcast network and regular-season games for its Peacock streaming platform, according to CNBC. That means the stars could align for a WWE-like rematch between Comcast chairman/CEO Brian Roberts and his nemesis, Disney CEO Bob Iger — who has won most of their battles.  But if NBC snatches the NBA from ESPN, Roberts could win the war.  “Brian Roberts and Bob Iger are personal rivals — as well as business rivals,” noted Matthew Belloni, former editor of The Hollywood Reporter turned co-founder of Puck News.  “If they can make a smart choice for their own company — and screw over the other guy — they are going to do it.”

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The NBA could simply re-up with ESPN and TNT for higher fees like it did in 2014, when it signed nine-year extensions with the duo beginning in the 2016-17 season. Other companies never got to bid. But economic headwinds could redraw the competitive map for leagues and media companies alike.  Cost-cutting WBD Sports boss David Zaslav sent shockwaves through Wall Street in November when he declared, “We don’t have to have the NBA.” 

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Iger has ordered Disney to slash 3% of its global workforce, which would mean 7,000 lost jobs and $5.5 billion in cost savings. The layoffs could come down any moment at ESPN headquarters in Bristol, Connecticut. With cord-cutting hammering their bottom lines, will ESPN and TNT pay what it takes to retain the NBA? One sports TV executive thinks they will: “When companies are hemorrhaging money, they cut costs to afford the stuff they want to keep. I have no doubt they want to keep the NBA.” 

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Roberts agreed to a deal worth the league veteran minimum of $1.05 million. The person spoke on condition of anonymity Wednesday because the deal cannot be signed until Thursday.

Associated Press

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