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Ten-year NBA veteran and 2014 Rookie of the Year Michael Carter-Williams is officially stepping into a major executive role as the new Head of Basketball at Brunswick Sports Management. Founded two and a half years ago by sports executive Julian Aiken, Brunswick Sports Management operates as a business management and marketing firm designed to guide athletes through brand development, financial strategy and long-term career planning. While Brunswick has rapidly expanded its footprint in football—currently managing over 30 players in the sport—Carter-Williams has been brought on specifically to spearhead and scale the agency’s basketball division.
The NBA’s 2014 Rookie of the Year, Michael Carter-Williams, has switched his focus from playing to representing athletes. Carter-Williams, now an NIL agent, is heading to Boston-based boutique firm Brunswick Sports Management to lead its basketball practice. Carter-Williams will be based in Fairfield, Conn., and will also be a partner in Brunswick, serving alongside founder Julian Aiken.
The firm, which has eight employees and 38 clients across the NFL, NBA, college and high school, provides full-service business management including media and marketing representation for athletes, with additional support in content and community engagement.
Michael Carter-Willi: I’ve been trying to tell people this for 10 years now… truth always prevails.
I’ve been trying to tell people this for 10 years now… truth always prevails. https://t.co/5kzCRPDiIb
— Michael Carter-Willi (@mcarterwilliams) May 20, 2026
Michael Carter-Williams is undefeated in his new athletic venture. The 2013-14 NBA Rookie of the Year was successful Thursday night in his amateur boxing debut, battering Sam Khativ in a three-round heavyweight contest en route to a decision win at Broad Street Brawl in New York.
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Michael Carter-Williams: "So when I retired, I didn’t really have... it wasn’t like, ‘as soon as I retire, I’m going to fight’ kind of thing. It just kind of happened that way. One of my friends—his name is Dan Bunn, we went to college together—told me he was on a charity card. He was like, ‘You should train and do it.’ And I was like, ‘Alright.’ It’s a good outlet for me." "I get in that mode where I’m not thinking about anything—just sport, just reacting, competing. I’m sparring with guys, just having a good time. Sometimes it hurts, but it’s part of the game. It scratches that itch for me." "You know, when I’m watching basketball, I’m like, ‘Dang, I wish I could go out there.’ But it’s hard. I’ve had tons of injuries. I ended my career on two ankle surgeries—reconstructive surgery. So the jumping, the running, the pounding—it’s a lot for me. Even just going out and playing pickup in the offseason is tough." "I wanted to find something that wasn’t so harsh on my knees and ankles, and that was boxing for me."
Michael Carter-Williams has traded in jump shots and chest passes for jabs and body blows -- he's a boxer now -- and he tells TMZ Sports he's gunning for a knockout in his first time on the mat later this month!! The ex-NBA star -- the 11th overall pick in the 2013 draft -- has formally made the transition to the fight game since the end of his hooping career ... and his first official match will go down at the Broad Street Brawl on May 29 at the Leman Ballroom in New York.
Despite his relative newness to the sport, MCW told us his goal is a KO -- explaining, "I know they're going to come in and try and knock me out, so that's what I'm doing!" As for his plans for after, he said he'll be looking for more future bouts -- though he totally ruled out a return to the hardwood.
Chris Mannix: Former NBA guard Michael Carter-Williams will make his amateur boxing debut on May 29th in New York, per Uprising Promotions. Carter-Williams, the NBA Rookie of the Year in 2014, last played in the NBA in 2023.
Former NBA player Michael Carter-Williams is hoping to get a WNBA franchise in Boston whether it’s through expansion or being a destination for a current team that wants to move. He’s part of The Boston Women’s Basketball Partners group that is spearheading the initiative. The group hasn’t submitted a bid to the WNBA although they’ve talked with the company that the league hired to handle the expansion bids process. “The main objective is to get a team in Boston,” Carter-Williams said in a phone interview Thursday. “It doesn’t matter if it’s an expansion team or a team that wants to sell and move to Boston.”
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Boston is taking a significant step closer to a WNBA team, as word came Tuesday that an ownership group led by actor/singer Donnie Wahlberg and former NBA player and Hamilton native Michael Carter-Williams is planning to prepare an offer for an expansion team. Mayor Michelle Wu and Governor Maura Healey also have offered support. The WNBA is in an expansion flurry, with teams in San Francisco (Golden State), Portland, and Toronto beginning play in the next two years. Sports Business Journal reported Cleveland will be the league’s 16th team in 2028.
The Wahlberg/Carter-Williams group, named Boston Women’s Basketball Partners, would have to officially apply for a team and then be approved by the league’s owners, as well as pay an expansion fee. The Portland franchise paid a $125 million expansion free, while Sports Business Journal reported the Cleveland group paid a record $250 million. “As a longtime Boston Celtics fan who attended countless NBA games in my lifetime, nothing would bring me more joy than to have a WNBA franchise in the city of Boston,” Wahlberg said in an email to the Globe. “I look forward to the day I can walk into the Garden, along with thousands of the greatest (and most knowledgeable) basketball fans on the planet, to root for Boston’s hometown WNBA team.”
That year, there were stories about Dwyane Wade being a bad locker-room guy. What was D-Wade like that year? Michael Carter-Williams: Honestly, D-Wade was in a tough position. Coming from Miami, nearing the end of his career, he was in a new place. I don’t know if he fully knew his role. Having Jimmy and Rondo there complicated things. Sometimes, Wade seemed frustrated. He was injured a lot and spent a lot of time rehabbing, so we didn’t always get reps with him in practice. He’d get frustrated about not getting the ball in the right spots, and we’d feel like we didn’t have enough practice with him to figure it out. Wade was passionate about winning. He wanted to address problems, have conversations, and resolve things. There were moments where he led by sharing his experiences and trying to guide us. At other times, we felt he could’ve been a better leader.
Michael Carter-Williams on OJ Mayo: "I remember asking him, ‘What are you doing today?’ He said, ‘We’re in Chicago, I’m going into the city.’ I said, ‘What for?’ He’s like, ‘I’m about to go shoot for some bread.’ So, he comes back with a duffel bag with like $50,000 in it. I’m like, ‘Yo, you won all that just off shots at the gym?’ He’s like, ‘Yeah, we were all just in there.’ Then he left the bag on the bus while we were going to practice. That’s OJ. That’s just how he lived."