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Some of these new fans stepped up their support during Unrivaled's Series A fundraising round in March, generating more than $35 million in revenue ahead of the league's second season. One of these financial backers was Stephen Curry, who spoke about his support for the upstart league at the time.
Multiple league sources wondered what would happen if the players who have loudly supported Collier this week, simply refused to negotiate with the league on a new CBA until Engelbert resigned or was replaced. "The most important people in this entire ecosystem are the players," one executive said. "Lock them out if you want to, but all you're going to do is ensure that Unrivaled becomes the big person on campus as opposed to the W."