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The contract was, however, much richer than Aspiration’s deals with other endorsers, according to the former executive who related that Leonardo DiCaprio and Robert Downey Jr. both received less than $2 million in equity, while Drake invested $4 million but also received carbon offsets.

One of the funniest parts about this whole thing is that you had Leonardo DiCaprio, you had Robert Downey Jr., you had Drake—some of the most charismatic communicators in public in our country (Drake notwithstanding these days, but whatever). And the guy making more than four times as much as everybody—including Cindy Crawford, Orlando Bloom, blah blah blah—was the worst of all of the athletes in that regard.

A slew of big name entrepreneurs and celebrities are really circling the drain with their latest investment. Led by Greycroft Partners, a who’s who of celebrity investors, including Mark Cuban, Marc Benioff, Iron Man and Pepper Potts (er… Robert Downey Jr. and Gwyneth Paltrow), Uber’s chief executive Dara Khosrowshahi, Seattle Seahawks quarterback Russell Wilson, Ashton Kutcher and Guy Oseary’s Sound Ventures, and Code.org founder Hadi Partovi are investing $3 million into the new toilet paper brand Cloud Paper. (Grammy Award-winning singer/songwriter Ciara, serial-entrepreneur Grant Ries, Muse Capital, Ashley and Marc Merrill and The Chainsmokers’ Mantis VC are also backing the company) Why? Because they’re hoping to save the environment.