Rumors

Those sources said WBD — even though it has recently landed media rights deals for the French Open, College Football Playoffs, Big East and Mountain West — has made it clear it still has money in its budget to match Amazon’s package or carve out a smaller fourth package with the NBA, something NBA Commissioner Adam Silver remains generally against, according to sources.

Sports Business Journal

Warner Bros. Discovery’s acquisition of U.S. rights to the French Open -- ironically supplanting NBC, which simultaneously appears to be outbidding WBD for the NBA -- appears to be another sign that CEO David Zaslav realizes he needs to replace NBA programming. One industry source called WBD’s deal to televise first-round games of the College Football Playoffs, as well as the French Open, “a hedge’’ against losing the NBA.

Sports Business Journal