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The NBA has renewed its deal with long-standing sponsor American Express. The renewal continues to make the company the official card of the NBA, WNBA and the G League and brings a new asset into the agreement with first-time integration with NBA 2K. Financial terms of the multiyear deal were not disclosed. The NBA 2K integration allows Amex cardholders to buy the NBA 2K22 video game and receive a code for virtual currency that computes to about $10 to use in the digital 2K Store.
The National Basketball Association (NBA) has penned a multi-year extension with financial services provider American Express. The agreement will see American Express continue as the official card of the NBA, as well as the Women’s National Basketball Association (WNBA) and the development competition the NBA G League.
A group of CEOs and top business executives are pressing Congress to certify President-elect Joe Biden’s victory in the 2020 election. Top executives from companies such as Microsoft, Pfizer, the National Basketball Association, Lyft, Etsy, American Express, Mastercard and Conde Nast are part of the effort as a group of Republican senators plan on objecting to Biden’s Electoral College win.
Aside from an abundance of platforms against which to sell, TNT’s NBA business is bolstered by the consistency of its client base. More than 50% of the network’s pro hoops revenue originates with official NBA marketing partners such as Kia Motors, American Express, AT&T, Anheuser-Busch InBev’s Michelob Ultra and State Farm. And the league’s newest backer is already pumping marketing dollars into TNT’s coffers: Having been sworn in just yesterday as the official auto retailer of the NBA, CarMax is taking over the sponsorship of the pregame show, NBA Tip-Off.
The NBA's top corporate sponsors have donated $3.3 million over the last two years to support the reelection of members of Congress who received an "F" rating by the NAACP, the nation's largest civil rights organization. NBA sponsors, including Google, AT&T, Anheuser-Busch, State Farm, and American Express, enhance their corporate image and profile through their association with NBA players. Their logos are emblazoned on uniforms and displayed on the court. Their commercials are aired during breaks in play. But their political giving is out of step with a league that, since the resumption of play in Orlando, has aggressively embraced racial justice.
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Silver relied on relationships he had formed to help him understand coronavirus and its potential impact. One of Silver’s strengths, beyond his intelligence and marketing skills, is his ability to maintain connections, never knowing when someone might be able to help, one person told USA TODAY Sports. Silver also has an influential circle of trusted confidants including former American Express CEO Ken Chenault and former Disney CEO Bob Iger.
In a Manhattan courtroom, the former NBA point guard was sentenced to 3.5 years in prison for gun possession. When the verdict was read, Telfair lost his mind. “Please don’t take me from society right now,’’ begged the former Lincoln HS star. “I am 34. I can go play in China for six years and take care of my family. I’m waiting for my daughter right now to get her period. Real mental illness because I wasn’t around … She hasn’t even gotten her period yet.” ‘Put a gun in his hand and fight for us n—- … I go to the gun store. I got an American Express,’ he added.
More trouble for ex-NBA player Sebastian Telfair -- this time, it's money problems ... 'cause the 2004 1st-round NBA Draft pick is now in the hole for more than $40k to American Express. It's all in a new lawsuit obtained by TMZ Sports ... which shows the 33-year-old former high school phenom never paid his $43,051.69 bill to the credit card company -- and now they're trying to collect.
The jersey patches only account for $137 million of this year’s total, IEG/ESP says. That’s a small chunk of the $1.12 billion, but it’s $137 million that is entirely new this season, since the patches are new. The average patch deal pays a team $6.5 million per year, and most are two-year deals. The lion’s share of the $1.12 billion comes from league-level sponsors: big blue-chip consumer brands like Anheuser-Busch InBev, American Express, Frito-Lay and Gatorade (both part of PepsiCo), Nike, and State Farm, which IEG/ESP says is the No. 1 most active NBA sponsor. “Our partners continue to activate with us at extraordinary levels and integrate into our platforms year-round,” says the NBA’s SVP of global partnerships Kerry Tatlock.
All of those ingredients have the makings of what believe would be a competitive seven-game NBA Finals series. Well, not everyone thinks that way. “We would probably sweep them,” Johnson said on Monday at an American Express-sponsored event at the Conga Room in L.A. Live. They’re too small.”
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Federal prosecutors said Ourand stole at least $75,000 from a non-profit created by "Athlete C" and spent another $40,000 of that athlete's money by creating a fraudulent American Express card. The SEC filing states Ourand managed "the Dikembe Mutombo Foundation, which funds humanitarian work in the Democratic Republic on the Congo," where Mutombo was born.
American Express CEO Ken Chenault reached out to James during the summer to gauge his interest in contributing. "I’ve been impressed with, not only he is one of the greatest basketball players of all time, but how he has evolved as a leader," Chenault said. "The fit of LeBron supporting the Muhammad Ali exhibit is perfect because he exemplifies the qualities that Muhammad Ali exhibited throughout his life." When James had a chance to contribute, he called Ali’s widow, Lonnie Ali, and the two became friends, Chenault said. "When it was presented to me later in the summer, I wanted to make sure I got Lonnie’s blessing," James said. "Once I got her blessing, I told the museum it was a go. Full throttle. Let’s get it going."
Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the National Basketball Association’s original fare for the social network. Twitter and the NBA announced in July that two exclusive original shows would be livestreamed on Twitter, and in October, details were announced on Turner Sports-produced The Starters Twitter Show and The Warmup.
The 2015 NBA Champion Golden State Warriors will host a Game 7 at Oracle Arena for the 2016 NBA Finals for the first time in franchise history when they take on the Cleveland Cavaliers on Sunday, June 19 at 5:00 p.m. Tickets for Game 7 will go on sale tomorrow, Friday, June 17 with several exclusive presale events before going on sale to the general public at 5:00 p.m. The first presale event begins Friday, June 17 at 10:00 a.m. exclusively for the team’s season ticket holders, with an additional presale event for the team’s Season Ticket Priority Wait List members beginning at 12:00 p.m. A presale for American Express cardholders and Warriors Insiders will take place at 3:00 p.m., before tickets are made available to the general public at 5:00 p.m. Fans will be able to purchase single game tickets for Game 7 of the 2016 NBA Finals, exclusively online at warriors.com.
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