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Rumors

|George Orwell
But what might come as a surprise is how significant …

But what might come as a surprise is how significant that explosion has been, and how far its blast radius might soon reach. The literary specter haunting sports' burgeoning Information Age is no longer Michael Lewis and Moneyball but George Orwell and 1984. The boom officially began during work hours. Before last season, all 30 arenas installed sets of six military-grade cameras, built by a firm called SportVU, to record the x- and y-coordinates of every person on the court at a rate of 25 times a second -- a technology originally developed for missile defense in Israel. This past spring, SportVU partnered with Catapult, an Australian company that produces wearable GPS trackers that can gauge fatigue levels during physical activity. Catapult counts a baker's dozen of NBA clients, including the exhaustion-conscious Spurs, and claims Mavericks owner Mark Cuban as both a customer and investor. To front offices, the upside of such devices is rather obvious: Players, like Formula One cars, are luxury machines that perform best if vigilantly monitored, regulated and rested.

ESPN.com

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