Rumors

I want to ask about the athletes you work with. It seems to be mostly one huge star per league and sport. Whether it’s Josh Allen, Shohei Ohtani, Sydney McLaughlin, Cam Brink, Cooper Flagg, although, obviously, you have a few guys in the NBA. Why did you choose to go “uber-star” strategy per sport per league, instead of trying to flood the zone a little bit more, or even just several in each of those categories? New Balance executive Chris Davis: In a sense, you are correct that we do have a “fewer, bigger, better” approach, and it comes down to the idea of being the best, not the biggest, and that boutique sports marketing mindset. But in reality, you know, we’re fairly penetrated in every sport at all different levels of maturity. NIL has helped a tremendous amount in planning for our sports marketing roster.

New York Times