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As the NASCAR world descends upon Daytona International Speedway, two teams—Jordan’s 23XI Racing and Front Row Motorsports—are beginning the season as uncharted members as their antitrust lawsuit against NASCAR plays out in court. Last year, the teams were the only two not to sign NASCAR’s new charter agreement, instead suing the sanctioning body, arguing for a larger share of annual revenue distribution. 23XI Racing driver Tyler Reddick was one of four drivers to make it to the NASCAR Cup Series championship race last season, which was ultimately won by Joey Logano.
Chicago Bulls legend Michael Jordan was at Sunday’s NASCAR race at Michigan International Speedway. Jordan is the co-owner of 23XI Racing, which fields a pair of Toyotas in the Cup Series – No. 23 Bubba Wallace and No. 45 Tyler Reddick. Both are sponsored by McDonald’s this week.
Michael Jordan’s young tenure as a NASCAR team owner is already notably more successful than his time owning an NBA team—and he’s not trying to hide his excitement about the rubber-burning passion. Tyler Reddick’s victory at Talladega on Sunday marked the first time His Airness was in attendance for a race won by one of the drivers at his majority-owned 23XI Racing, which launched in 2021. “This is, to me, like an NBA playoff game,” Jordan said in an interview with Fox Sports from Victory Lane. “I am so ecstatic.”
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