Rumors

Eric Nehm: Damian Lillard on missing the playoffs the last few years: "Not being in the playoffs, it sucked...Last year, I went to Coachella. I ain't ever been able to go to Coachella."

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Over the course of six playoff games and five nights, Crypto.com Arena’s premium seating sales team — which encompasses multi-year leases for suites, seats, tables, and lounges — secured $5 million in contractually obligated income. Nightly sellouts for the venue at large have drawn 120,000 total attendees during this multi-sport playoff run. This month’s Southern California music festivals Coachella and Stagecoach are also operated by AEG. The sports and entertainment giant has been able to leverage the influx of activity across industries to secure a new wave of sponsorship sales. “Just last weekend in a 48-hour span we had signatures on three new contracts that exceed $160 million in contractually obligated income,” Baker said, though he would not yet disclose the companies behind those deals. “Two of those are current partners who are extending for the next five to six years, the other partner is a brand new partner.”

Front Office Sports

AEG, the LA Clippers, LA Galaxy, LA Kings, Los Angeles Lakers, LA Sparks and Rank + Rally have joined forces to launch the TEAMS FOR LA ON-LINE SUPERSALE to sell logoed team merchandise, as well as classic merchandise from the Coachella Valley Music and Arts Festival and the GRAMMY Awards, to benefit the Mayor’s L.A. Emergency COVID-19 Crisis Fund.

lagalaxy.com

Joseph Goodman: Michael Beasley rapping loudly in pregame locker room. LeBron: "Shut up. This ain't Coachella."

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